Nintendo Announces New Executive VP of Sales & Marketing

Taking the post once held by Reggie File-Aime and Cammie Dunaway, Scott Moffitt is being brought on "to drive continued growth for Nintendo hardware and software brands."

Published on May 9, 2011 12:20 PM

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Nintendo of America announced today that Scott Moffitt will assume the role of Executive VP of Sales & Marketing, effective immediately. In this role, he will be reporting directly to Nintendo of America President, Reggie Fils-Aime, who also once held the same position.

Moffitt has a strong resume, most recently managing North American operations for Henkel Consumer Goods (Dial, Right Guard, etc). Prior to his stint with Henkel, he "helped grow and revitalize the SoBe portfolio of brands" and "spearheaded the launch of Mountain Dew Code Red and AMP Energy Drink" at PepsiCo.

In his new role, Moffitt "look[s] forward to helping shape the company's future for all kinds of players."

NINTENDO OF AMERICA HIRES NEW EXECUTIVE VP OF SALES & MARKETING

Scott Moffitt to Drive Continued Growth for Nintendo Hardware and Software Brands

REDMOND, Wash., May 9, 2011 - Nintendo of America is pleased to announce the hiring of a new executive vice president of Sales & Marketing. Effective May 9, Scott Moffitt will assume responsibility for sales and marketing activities for Nintendo throughout North America. Moffitt will work from Nintendo's office in Redwood City, Calif., and report to Nintendo of America President Reggie Fils-Aime.

Moffitt comes to Nintendo from Henkel Consumer Goods, where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & Natural. During his five years as senior vice president and general manager for the Personal Care division, he orchestrated an overhaul of the flagship Dial and Right Guard brands.

"Scott Moffitt makes a marvelous addition to the Nintendo team," Fils-Aime said. "His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console."

"Nintendo is a brand unlike any other," Moffitt said. "I look forward to helping shape the company's future for all kinds of players."

Moffitt's 20-plus years of leadership and marketing experience also include a formidable stint at PepsiCo, where he helped grow and revitalize the SoBe portfolio of brands and spearheaded the launch of Mountain Dew Code Red and AMP Energy Drink. As a marketing director and manager, he also oversaw product development and repositioning efforts for an array of top beverage brands, including Mountain Dew, Sierra Mist, Aquafina and Mug Old Fashioned Root Beer.

Moffitt holds a bachelor's degree in finance from Arizona State University and an MBA from Northwestern University's Kellogg School of Management.

For more information Nintendo, visit http://www.nintendo.com.